March 2022 – Society for Research in Nicotine and Tobacco Annual Meeting

Holtz, K., Simkus, A., Fleming, M., Wanty, N., & Twombly, E.

How exposure to influencers promoting vapes on social media relates to degree of use among adolescents

Youth with higher vape usage report significantly greater exposure to influencers promoting vapes and report significantly more perceived influence from celebrities and influencers.

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